For this project, I reimagined the Yahoo brand by tapping into its heyday and the early internet culture of the '90s and 2000s. The result was a vibrant visual campaign that included everything from a magazine and motion graphics to social media posts, leaflets, and posters which all aimed at sparking a sense of nostalgia and cultural familiarity for Gen Z.

My process involved layering bold, psychedelic patterns and vivid colours with imagery from iconic viral videos and standout moments from Yahoo’s past, including their unforgettable and culturally impactful advertising.